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10 Reasons Why Figma is the Ultimate Tool for Your Next Website Project

The world of web design has been transformed in recent years with the emergence of new digital tools that make the design process more efficient, collaborative, and intuitive. One of the most popular and powerful tools for designing websites is Figma, a cloud-based design platform that allows designers to create, share, and collaborate on designs in real-time. Here are ten reasons why Figma is the ultimate tool for your next website project. As a web designer, you know that creating a website from scratch can be a daunting task. There are multiple aspects to consider, such as wireframes, visual designs, interactive prototypes, and animations. Figma is an all-in-one tool that can help you manage all these aspects with ease and create a website that not only looks great but performs efficiently.  Here are ten reasons why you should consider using Figma for your next website project. 1. Figma is an all-in-one tool for web design. Figma offers a comprehensive suite of design tool...

Your Mobile-First Website : Web Trend of 2017



When Responsive web design was evolved by Ethan Marcotte, even he must not be aware that the concept will move so fast. 

Optimization of mobile websites have not grown enough and capturing almost 65% of online visitors. Every enterprise now wish to have a mobile optimized website for the online presence and to increase the online leads through mobile channels. This is one of the most exciting feature which enables mobile optimization to be more important than ever in 2017.

Recent updates of Google’s also consider the Mobile SEO is more important than ever before. Google rolled out “Mobilegeddon” in April 2015 and the more recent mobile-friendly update in May 2016, which is not surprising for me when they announce the “mobile-first” indexing in their priority list.

To quote Google’s Webmaster Blog:
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”

So here I am furnishing essential tips to help you grow your mobile rankings in 2017:




Mobile-Friendliness Audit of your website
Your website needs to be mobile-friendly. To check the mobile-first indexing , take the Google’s Mobile-Friendly Test to see if you meet Google’s standards.
 




Once it is done, you can now run a comprehensive audit of your mobile site.
Common Mobile SEO mistakes include:
  • Slow mobile load times
  • Broken or incorrect redirects
  • Uncompressed images
  • Blocked resources including JavaScript, CSS, and images
  • Unsupported or unplayable content
  • Mobile-only 404 errors
As you correct mobile issues, you should use Google Search Console to monitor your progress. Go to Search Traffic > Mobile Usability to track the number of pages on your website that still have issues.




Improve Local SEO on Google
With Google putting more emphasis than ever on local search, now is the time to act on reanalyzing your current Local SEO strategies if they are not working as planned and to implement a new plan of action.
With Google emphasizing the local search, now is the time to act to increase your business presence on local search results also. Most of the time businesses “near me” gain more customer after the increase of smartphone owners. The moment they intend to purchase and that brand showed up at the moment gets better responses.
In other words, if you truly want to be mobile-first, you need to be one of the top results whenever a potential customer searches for the services you offer. To do this you should:

  • Register with Google My Business
  • Include high-quality photos of your business
  • Keep your NAP (name, address, phone number) consistent across every website you’re listed on
  • Include a detailed schema markup
  • Encourage reviews on your business page



If you like the article, kindly provide a thanks note on akakmisra@gmail.com. Or if you wish to know anything about digital marketing updates, kindly drop a request.
 

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