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10 Reasons Why Figma is the Ultimate Tool for Your Next Website Project

The world of web design has been transformed in recent years with the emergence of new digital tools that make the design process more efficient, collaborative, and intuitive. One of the most popular and powerful tools for designing websites is Figma, a cloud-based design platform that allows designers to create, share, and collaborate on designs in real-time. Here are ten reasons why Figma is the ultimate tool for your next website project. As a web designer, you know that creating a website from scratch can be a daunting task. There are multiple aspects to consider, such as wireframes, visual designs, interactive prototypes, and animations. Figma is an all-in-one tool that can help you manage all these aspects with ease and create a website that not only looks great but performs efficiently.  Here are ten reasons why you should consider using Figma for your next website project. 1. Figma is an all-in-one tool for web design. Figma offers a comprehensive suite of design tool...

Video Marketing


The terminology does not requires any specific definition. Video marketing is the efforts taken by an organisation to promote or marketing their brand using videos. These videos could be a live telecast, product demonstration videos, corporate training video, and customer’s testimonials and so on.
  •  Video improves SEO: Videos can improve your search engine ranking, CTR’s (click-through rates), lead generation. We just have to ensure that your target audience can find you anytime. Try to update your videos on YouTube, Vimeo, and many other online videos hosting platforms. Write the correct description with target keywords.
  • Video can boost revenues: 70% of online users prefers to take their buying decision based on what they see in Videos. Videos with proper demonstration and explanation increases sales and overall revenues.
  • Easy Accessibility: YouTube is the second largest video hosting platform and it is Free. Most of the website traffic comes from smartphone. Users can access online video on their mobile anytime, anywhere. 
      Steps to follow for video creation:

Videos are creating a good impression of consumer taste and increases the visibility of brands across various channels. There are many such benefits of video marketing. Let’s explore these step-by-step.


 a)  Identifying your audience: This is foremost the first step towards success of your campaign. Always identify your target audience when creating the video content. What are the expectations? What is most consumed content? How to promote valuable information and the brand at the same time.


       b) Planning your concept: Once you are ready with your audience, now it is time to decide your messages. Decide your pitch and quotes. Messages to be delivered must get composed in this phase only.

       c) Film your video: Design your final video, footage, thumbnails graphics and audio. Combine all these with the specials affects (if required) and make the final product (video).

       d) Select and host your video: Online videos can be hosted on your own server or you can select the video distribution channels. If your video is hosted with free channels like Dailymotion or Youtube, you can easily integrate those videos on your website or blogs as well.
Hosting your videos on these free platforms gives your brand a good exposure to be seen by million other users, those who are already visiting these platforms, hunting for new videos like yours.

       e) Optimizing: Making your video crawled by various search engines requires some more efforts. Do the followings for your video
            i. Decide the title of your video with your brand name and product details
            ii. Write a text description of your video. You can also include landing page link. Try to write
                 a description of at least 150 words where the first 25 character will be your sales pitch.
            iii. Write relevant tags/keywords for the video. There is no such limitations for the keywords, but be limited to relevant and most suitable category keywords.
            iv. Use annotations: Annotations are the texts which appears in the middle of videos with clickable links to other videos or landing page of your channel.
            v. Ask for Subscription, comments and to like the video.

       f) Promoting: There are few agencies, who runs paid campaign for your brand and promote your views. But there are various other ways to promote which includes – owned, earned and paid sources. Due to immense rise in Social media users, social sharing is another popular method to promote your brand.
     
      By studying analytics, platform insights and comments, you can see which videos on your channel are providing users with what they’re looking for. You can then choose to advertise your best videos with the various formats.






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