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10 Reasons Why Figma is the Ultimate Tool for Your Next Website Project

By Live With Misra G
The world of web design has been transformed in recent years with the emergence of new digital tools that make the design process more efficient, collaborative, and intuitive. One of the most popular and powerful tools for designing websites is Figma, a cloud-based design platform that allows designers to create, share, and collaborate on designs in real-time. Here are ten reasons why Figma is the ultimate tool for your next website project. As a web designer, you know that creating a website from scratch can be a daunting task. There are multiple aspects to consider, such as wireframes, visual designs, interactive prototypes, and animations. Figma is an all-in-one tool that can help you manage all these aspects with ease and create a website that not only looks great but performs efficiently.  Here are ten reasons why you should consider using Figma for your next website project. 1. Figma is an all-in-one tool for web design. Figma offers a comprehensive suite of design tool...
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Search Engine Marketing : Explained

By Live With Misra G

SEM




Search engines are now considered as the first tunnel of Information. For every information user switches to the Search engine’s index. To know more about Search Engines, you can read my article : Search Engines and its Components.


There are many Search engines available but Google, Yahoo and Bing are well-known among users.
When a user “Search”, there are two kinds of results : Organic and Paid. 


Organic Search Results 

These are results of standard SEO practices which the owner of the company and other similar domain follows. These pages are on top because of the quality index of the pages which matches the standard criteria of that search engines. These pages are indexed by the Web Crawlers and stored in the databases of the Search Engines. 

Provided below are the major search engines listed with their market share and Searches in billion:


 



Paid Search Results

These are also known as online campaigns which is the result of higher bidding price of the particular company + quality score of the landing page/ Website.

These paid campaigns are also known as PPC (Pay-per-click) advertising. PPC results are always displayed on top of the search results and all other organic results appears afterwards.

Paid search results is one of the way through which Search engine enterprises earns money. Always remember that Paid Search Results and Organic Search Results cannot be displayed as separated search results.






An experienced user can always differentiate the organic and paid search Results. The “Ad” and “Sponsored” results are the paid search results and all others are considered organic.







Search Engine Marketing

Search Engine marketing (SEM) is a combination of Search Engine Optimization (SEO) and Paid Advertising (PPC).

SEM = SEO + PPC

Keywords: A successful strategy to campaign

Keywords are fundamental concept for both SEO and PPC. There are many keyword planner tools are available in the market. Google Keyword Planner tool is one of the best and free tool available online for implementation of your online bid.




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