The world of web design has been transformed in recent years with the emergence of new digital tools that make the design process more efficient, collaborative, and intuitive. One of the most popular and powerful tools for designing websites is Figma, a cloud-based design platform that allows designers to create, share, and collaborate on designs in real-time. Here are ten reasons why Figma is the ultimate tool for your next website project. As a web designer, you know that creating a website from scratch can be a daunting task. There are multiple aspects to consider, such as wireframes, visual designs, interactive prototypes, and animations. Figma is an all-in-one tool that can help you manage all these aspects with ease and create a website that not only looks great but performs efficiently. Here are ten reasons why you should consider using Figma for your next website project. 1. Figma is an all-in-one tool for web design. Figma offers a comprehensive suite of design tool...
Whenever a corporate firm or small businesses are opting for SEO services, most of the agencies are not clearly able to state the list of services included. This article is dedicate to those enterprise who need to know the list of SEO services and to the agencies hunting for new clients on their list.
Listed below are the services (based on the goal of improving the ranking of your website)
- SEO Audit
- On-page Optimization
- Link Building
- Content Development & Marketing
- Website Usability Optimization
SEO Audit:
A SEO audit requires to check the versions of website like http or https, clickable titles, meta information duplicity, standard heading tags (H1, H2… H6), content duplication and address of the webpages. All these and many more factors needs to be considered. Skipping any part of website may be detrimental for the ranking of a website.
A basic SEO audit provides a well-documented guide to a website owner for fixing the elements of the website which are not search engine friendly. It provides an idea for the improvement of contents, web links and improve the organic search strategy.
It is not always necessary that corrections will be realized at the first step. To attain the improved ranking search engines takes time and requires continuous maintenance for stable ranking.
On-page Optimization:
It refers to all measures that has been practised on the website in order to affect the web page listing in organic search results.
For On-page Optimization the agency must consider the information of title tags, meta tags, heading tags, URL optimization, anchor text optimization, landing page optimization, alt tag optimization, Google analytics and webmaster integration, 404 redirects, sitemap integration and robots.txt integration.
Every website requires a basic level of on-page optimization one-time/ project. The basic level covers the homepage and few other pages like about page, services pages and few other important pages.
It is recommended that the content published on the website must be audited on regular basis to check potential problems.
Link Building:
This is one is the most challenging and controversial job so far. The source and quality of backlinks are best resource available online for rank improvement. But many agencies do follow random directory submissions and blog comment spam. Which brings the traffic on the website but no the regular visitors. Generating traffic and lead is two different aspects. Many agencies are now a days charging to generate traffic on your website through link baiting but this is not a standard practise to be followed.
Content Development & Marketing:
Many SEO agencies hire a professional content writer to produce website content which includes text (like articles, documents, tutorials, whitepapers), infographics, PDFs, Web tools and so on. Since content comes in many forms, it is also important to notice that not every type of content would be suitable for your website.
Developing content and developing ‘SEO Content’ is two different aspects. The SEO contents are surrounded by organization’s preferred keywords, which results in generating quality score and improving the search appearance of the website. When generating SEO Content, please avoid keyword stuffing. When looking for content that is going to help your SEO efforts, it is crucial to look for high quality content.
Publishing interesting facts and new information around different online platforms including blogs, social media channels, partners’ website and business magazine will ease your job on content marketing will less effort and cost.
Website Usability Optimization:
This service requires high level of SEO expertise, which involves code optimization, reduce code-clutter, resizing of stylesheet, avoiding inline styles.
By implementing the standard practises in website designing, one can improve the page-speed.
Follow the steps provided below for improve of page-speed:
- Enable compression
- Minify CSS, JavaScript, and HTML
- Reduce redirects (301, 404)
- Improve server response time
- Use CDN (content distribution network)
- Optimize images
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