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Showing posts from March, 2017

10 Reasons Why Figma is the Ultimate Tool for Your Next Website Project

The world of web design has been transformed in recent years with the emergence of new digital tools that make the design process more efficient, collaborative, and intuitive. One of the most popular and powerful tools for designing websites is Figma, a cloud-based design platform that allows designers to create, share, and collaborate on designs in real-time. Here are ten reasons why Figma is the ultimate tool for your next website project. As a web designer, you know that creating a website from scratch can be a daunting task. There are multiple aspects to consider, such as wireframes, visual designs, interactive prototypes, and animations. Figma is an all-in-one tool that can help you manage all these aspects with ease and create a website that not only looks great but performs efficiently.  Here are ten reasons why you should consider using Figma for your next website project. 1. Figma is an all-in-one tool for web design. Figma offers a comprehensive suite of design tool...

Video Marketing

The terminology does not requires any specific definition. Video marketing is the efforts taken by an organisation to promote or marketing their brand using videos. These videos could be a live telecast, product demonstration videos, corporate training video, and customer’s testimonials and so on.   Video improves SEO: Videos can improve your search engine ranking, CTR’s (click-through rates), lead generation. We just have to ensure that your target audience can find you anytime. Try to update your videos on YouTube, Vimeo, and many other online videos hosting platforms. Write the correct description with target keywords. Video can boost revenues: 70% of online users prefers to take their buying decision based on what they see in Videos. Videos with proper demonstration and explanation increases sales and overall revenues. Easy Accessibility: YouTube is the second largest video hosting platform and it is Free. Most of the website traffic comes from smartphone. Users...

Search Engine Optimization (SEO) Services

Whenever a corporate firm or small businesses are opting for SEO services , most of the agencies are not clearly able to state the list of services included. This article is dedicate to those enterprise who need to know the list of SEO services and to the agencies hunting for new clients on their list. As we all are familiar with this SEO (Search Engine optimization) terminology. Most of White Hat SEO Services needs to be included on your list of services. The SEO services are defined to majorly deal with improving the Ranking of your website on search engines and also remove the deficiencies of the portal. Listed below are the services (based on the goal of improving the ranking of your website) SEO Audit On-page Optimization Link Building Content Development & Marketing  Website Usability Optimization SEO Audit: A SEO audit requires to check the versions of website like http or https, clickable titles, meta information duplicity, standard heading t...

PageRank - Google’s secret algorithm

PageRank is a method for web pages’ ranking system. It was introduced by Google when search engines were first developed. Earlier PageRank were decided on the Meta information and density of keywords. But due to malpractice followed by various site's authority globally, they have upgraded their practise. Now a days PageRank is used to represent importance of the page based on the number of inbound and outbound links. PageRank is mostly dependant on uniqueness of web by using its various link structure as a parameter of a page’s value. A link from Website1’s page to Website2’s page is considered as a vote, by Website1’s page , for Website2’s page. Google also analyses Website1’s page that casts the vote. Votes casted by websites that are themselves high-ranked weigh more and help other pages marked as high-ranked. Well-established government websites (.gov), education domains (.edu, .ac) and reputed news websites are the websites which links can provide more reputation to...

Search Engine Marketing : Explained

Search engines are now considered as the first tunnel of Information. For every information user switches to the Search engine’s index. To know more about Search Engines, you can read my article : Search Engines and its Components . There are many Search engines available but Google, Yahoo and Bing are well-known among users. When a user “Search”, there are two kinds of results : Organic and Paid.  Organic Search Results  These are results of standard SEO practices which the owner of the company and other similar domain follows. These pages are on top because of the quality index of the pages which matches the standard criteria of that search engines. These pages are indexed by the Web Crawlers and stored in the databases of the Search Engines.  Provided below are the major search engines listed with their market share and Searches in billion:   Paid Search Results These are also known as online campaigns which is t...