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Showing posts from February, 2017

10 Reasons Why Figma is the Ultimate Tool for Your Next Website Project

The world of web design has been transformed in recent years with the emergence of new digital tools that make the design process more efficient, collaborative, and intuitive. One of the most popular and powerful tools for designing websites is Figma, a cloud-based design platform that allows designers to create, share, and collaborate on designs in real-time. Here are ten reasons why Figma is the ultimate tool for your next website project. As a web designer, you know that creating a website from scratch can be a daunting task. There are multiple aspects to consider, such as wireframes, visual designs, interactive prototypes, and animations. Figma is an all-in-one tool that can help you manage all these aspects with ease and create a website that not only looks great but performs efficiently.  Here are ten reasons why you should consider using Figma for your next website project. 1. Figma is an all-in-one tool for web design. Figma offers a comprehensive suite of design tool...

Digital Crisis Management and Handling Negative Reviews

Digital Crisis Management (DCM)  DCM is the collaborative efforts taken by a business unit to prevent crisis situations or events, leading to negative publicity on the online business platforms. These crisis situations can lead the brand to lose the reputation, image, resources or people. Digital crisis management involves the procedure to strategize and actions taken to deal with a crisis as and when it occurs online to minimize the effect and to quickly recover the brand reputation.   Digital Crisis Management expects you (the business unit) to be true to your customer and respond to them sincerely on-time. The principles for Digital crisis management and online reputation management remains more or less the same. At the moment of crisis the business unit is expected to utilize all the available resources and channels to monitor all relevant social media and able to take control of critical situations. Development Stages of Digital Crisis Management The devel...

Online Reputation Management - Balancing Risks and Rewards

Most of the Digital Marketing Agency/Professionals are facing the challenges of maintaining their brand positivity consistently on the Online Marketing Platforms. There comes a saturation point for every firm where they face some critical challenges online. This post is trying to deal with all these challenges and gives the professional an upper hand in reducing and recovering their brand identity online. Before we move forward to discuss the details, let's first define what Reputation is: Reputation is "the result of our action, our reaction and feedback about our brands from the consumers". What is ORM (Online Reputation Management)? ORM is a collective effort made by a business entity to manage the Search engine results and protecting the brand reputation from negative exposure online. The efforts made for ORM includes the combined strategy of Tradition marketing and customer's relations with SEM*. SEM - Search Engine Marketing. Steps i...